Recently photographer Chris Auld paid Bev Martin aka Velo Culture a visit, to photograph her thriving cottage industry turning the scourge of every cyclist, the punctured tube, into bags, wallets purses and pretty much anything else you can think of.

Velo Culture was conceived when Bev, a former Evans Cycles store manager was made redundant and, with time on her hands, turned her mind to thinking what could be done with a pile of punctured inner tubes in her garage. In the past it hasn’t been economically viable to recycle the rubber so tubes often ended up in landfill, tarnishing cycling’s green credentials.

After a good scrub the tubes are cut into usable lengths providing a durable, versatile, material, a great alternative to leather. Armed with her trusty domestic sewing machine Bev set about creating her first product, The Cake Stop Caddy, designed to carry a door key, bank note and a credit card, which could be easily slipped into a jersey pocket. From humble beginnings the range has grown to include purses, wallets, wash bags and belts not to mention one off custom orders for bags and satchels.

Catch up with Bev in person at L’Eroica Britannia this summer or at her online store here or on facebook.

And see more of Chris’ photography here.

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